ali mama- content implanted into the mainstream or radio advertising model（阿里妈妈,内容植入主流或广播广告模式）.docVIP

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2017-09-05 发布于浙江
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ali mama- content implanted into the mainstream or radio advertising model（阿里妈妈,内容植入主流或广播广告模式）.doc

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ali mama- content implanted into the mainstream or radio advertising model（阿里妈妈,内容植入主流或广播广告模式）

Ali Mama: Content implanted into the mainstream or radio advertising model Research papers Download News: Wang Hua, general manager of Division Ali mother said in an interview yesterday, the mobile Internet era, network marketing mainstream mode shift from the original brand display advertising content implants class. Ali Mama Division General Manager Wang Hua Wang believes that by 2012, the search engine and information content of the site occupies more than half of the share of network marketing, but this pattern is based on the foundation of the PC. Beneath the mobile Internet trend, this pattern is expected to be broken due to the mobile terminal screen limitations, the original brand advertising model will highlight the limitations, while recommended, the content type of advertisements with practical information, and more able to attract the user’s clicks and transactions. . Business strategy Wang Hua idea official Ali mom now performs Ali mother is now in the mobile client tools are mainly three: phone Taobao, love Taobao and smart wireless mobile platform Taobao belongs to Ali’s own traffic, businesses can purchase windows mobile phone Taobao. search advertising. love Taobao Taobao off the corresponding PC side, mainly for the long tail of small personal or website. Chi Wang said wireless is ‘recommended shopping guide mode’ the most concentrated expression. Chilean radio App cooperation with third parties, in which implanted Taobao promotion module, based on the promotion of a more precise App category and application scenarios such as , ink weather had been cooperative and the Chilean wireless user in the use of these two App, you can see a ‘Amoy’ word button after opening the link is all sorts of promotional Taobao products. Chi Wireless App settlement with a third party has a monthly subscription and pay-per-click modes, according to Wang revealed that the commercial value of intellectual Wireless has been revealed, such as the ink weath