about z brand#39;s future development ideas（关于z品牌# 39;未来发展的想法）.docVIP

About Z brand#39;s future development ideas Part I: quietly changing consumer environment in China 1. China’s overall economic downturn, to include all sectors, including the cosmetics industry have resulted in greater pressure; 2.90 after the consumer has grown to become the main force of consumption, their way of doing things, a profound impact on the market shopping habits; 3. The rise of the middle class, consumption mark is: independent thinking, rational consumption; The advertising media fragmentation, the traditional ‘banner high’, ‘advertising open’ market mode of operation increased risk; 5. electricity suppliers and other emerging sales channels, the rapid development; 6. Conclusions: The traditional market mode of operation, regardless of which channel, have gradually failed; the market really need to understand consumer demand, but also to adapt to the reality of Chinese brand market conditions; 7. Return the nature of the product, in order to have long-term development; 8. Which brand to be the first note of this, which the brand will have a more long-term development; Part II: brand development for China’s actual situation of the road Step 1: Determine ‘sales channels’ ‘Channel’ as if ‘Gangjumuzhang’ in the ‘Gang’, but also as a person dressed ‘collar’, only the first channel is determined to do what, in order to decide the marketing aspect of product development, price setting, price system formulation, packaging, sales policy, sales team building, promotion policies, incentives in the form and so a series of other links. Step Two: Determine the ‘adversary’ I often cite an example, the ‘rock, paper, scissors’ game, I’m out which one is right? That which is wrong? The answer is: all right, but also wrong; The key to see what my opponent out! Therefore, on the basis of selecting the right channels, it is necessary to determine the competitors! Identify competitors in order to talk about following a series of steps!