an occasion to rio olympic games, jin phone successfully grabbed headlines marketing implications（里约热内卢奥运会的场合,金电话成功抓住头条新闻营销的影响）.docVIP

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2017-09-05 发布于浙江
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an occasion to rio olympic games, jin phone successfully grabbed headlines marketing implications（里约热内卢奥运会的场合,金电话成功抓住头条新闻营销的影响）.doc

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an occasion to rio olympic games, jin phone successfully grabbed headlines marketing implications（里约热内卢奥运会的场合,金电话成功抓住头条新闻营销的影响）

An occasion to Rio Olympic Games, Jin phone successfully grabbed headlines Marketing Implications Research papers Download News: August 6 headlines should belong to the official opening of the Olympic Games in Rio. We know that, although this is less than the Rio Olympic Games 2008 Beijing Olympic Games as being of national concern, but as the quadrennial global sporting event, still has a very broad and powerful influence, while the major domestic companies are naturally reluctant occasion to marketing opportunities missed during the Olympic Games, Olympic marketing war between the major brands is already started. And just today (August 6) morning, in the East Building to watch the opening ceremony of the Olympic Games in Rio at the same time, micro-channel circle of friends but suddenly Jin phone suddenly a scraper. The reason is that Jin phone today put in Shenzhen Evening News front page ads, this ad triggered scraper sucked this reason the Rio Olympics largest groove point ‘safety’ and Jin phone’s biggest selling point of the M6 series a ‘built-in security encryption chip’ cleverly combined together, thus sparked strong resonance, and then in the circle of friends formed scraper, successfully grabbed the headlines today, but it also makes Jin phone became the first successful occasion this year in Rio de Janeiro Games brand. So, Jin phone this occasion to marketing success in the end is reflected in where? And in the end bring us in marketing it? East Building may wish to analyze: Olympics occasion is a technical job, accidentally eat ‘lawsuit’? In general, the main occasion Olympic brand marketing in two ways: The first is the direct sponsorship of the Olympic Committee, the IOC has made a series of brand licensing, with the Olympic Games closer together, and then let the user will Follow the Olympic brand is transferred to the body, so as to achieve the purpose of expanding the brand worldwide influence and sales. For now, the IOC sponso