analysis- 2013 cosmetics industry marketing trends seven electricity networks（分析- 2013年化妆品行业营销趋势七电力网络）.docVIP

Analysis: 2013 cosmetics industry marketing trends seven electricity networks Research papers Download Calendar: Day of the modern era FMCG market share is growing rapidly, the cosmetics industry has become a driving force of economic growth in the Ever Victorious Army. According to iResearch data show that as of 2012, China’s domestic market share in cosmetics has exceeded 200 billion mark, of which online shopping transactions have exceeded 60 billion mark, with total retail sales of cosmetics in Japan was essentially flat. cosmetics industry is like a dark horse, a solid line channels, market share, in the electricity providers and other online channels gradually gain a foothold. cosmetics electricity supplier electricity suppliers will soon become the industry out of a number of dark horse to kill, but also to the traditional retail industry formed a violent impact. sudden emergence of many new business channels, but also to the cosmetics industry has injected new blood . A trend, advertising and marketing presents “heavy creative”, “light endorsement” Trend Invite celebrity endorsements advertising and marketing cosmetics industry has always been the first choice, according to a survey conducted by AC Nielsen data shows that Chinese companies use the star in the ad world’s third highest rate, behind Japan and South Korea since 2010 onwards, foreign brands have begun to enable local celebrity endorsements strategies, such as inviting Fan Bingbing endorsement Paris L’Oreal, Shiseido Park United States Fish Leong endorsement, Jiang Yan Shu Uemura endorsement, Tang Wei endorsement SK-Ⅱ and so on. With the advance of star localization strategy, spokesperson battle began quietly, local cosmetics companies are also facing unprecedented challenges. Jahwa Group’s deputy general manager Wang Zhuo said: “The foreign brands have enabled local big celebrity endorsements, local brands stick to the marketing advantage greatly diminished, it is time to think and to