analysis- 2013 q1 chinese online video market（中国在线视频市场分析- 2013 q1）.docVIP

Analysis: 2013 Q1 Chinese online video market (Research papers Download News) 2013Q1 Chinese online video market reached 2.42 billion, up 2012Q1 increase of 39.5%, due to the advertising market seasonal factors, the ring than 2012Q4 decreased by 11.0% online video market drivers gradually shifted multi-terminal, the future of mobile side will affect the degree of commercialization of the overall size of the video industry. Size of the market: the overall steady growth, diversify sources of income Online video industry is still the main source of revenue advertising, while the video companies are seeking business model diversification, including the provision of games transport, electricity providers, as well as show on demand and other value-added services business in the pursuit of video content differentiation Meanwhile, the service has become even more obvious trend of diversification. Advertising market: industry consolidation continues, more obvious advertising revenue gatherability Advertisers aspects appear quarterly revenue decline in Q1, advertising market reached 1.74 billion, an increase of 47.9%. With video industry consolidation intensifies, video platforms regardless of the user’s size and income scale clustering of more obvious, so the scale type affected by advertising platform quarterly increase on the other hand, the value of video media constantly being recognized by advertisers to increase the video media advertising investment, so advertising market deceleration lower compared to other media. PC terminal pattern: Web client uses the length of the growing share of 2012Q4, the web when used long beyond the end of the video client, and further widen the gap in Q1. Video industry consolidation period will last, some video companies subject to the capital markets and other factors, can not make quick adjustments, resulting in traffic growth is lower than the overall industry . Mobile Video: advertisers market to be universal