analysis- 2013 video field opportunities（分析- 2013视频领域的机会）.docVIP

Analysis: 2013 video field opportunities First, the video field Analysis 1 pattern of foreign mainstream video sites Traditional mainstream video sites, there are three major foreign: UGC video sites, typical Youtube, HULU mode, NETFLIX video rental (user fees). Figure 1, Youtube, HULU, NETFLIX pattern comparison User-generated content (UGC) class YOUTUBE a very popular on-line, while the Chinese camera is not universal, even though most phones now have similar features, but most people have problems and anecdotes, the first reaction should not be a camera so UGC type sites in China to go through a lot of the core UGC user (ie shoot-off) generated content, will be developed. HULU is U.S. NBC, FOX, ABC several “content providers” media investment product HULU entrepreneurial team : Without a strong content of several major media group, HULU could not exist, on the contrary, there is no team on the video site HULU understanding of development, there is a powerful real-time content library is not achievement HULU. in the United States, video and DVD rental is very has long been a major industry, NETFLIX just moved the shop on the Internet only. in China due to piracy, copyright protection and the degree of recognition of the user to pay and other issues, it is unlikely in the short term China has a separate similar pattern. 2 Chinese mainstream network video sites market structure Current situation in China, online video UGC content only eye-catching effect, basically do not have commercial value (here especially the advertising value) Very simple, it is important categories of brand advertisers, it is impossible in the UGC content copyright unknown or inside the front SMD advertising, which will be unpredictable risk of copyright (unless the UGC video site content is custom content), so “industrialization” of video content is customer focus. Another key is, UGC content for users difficult to have sticky, and the “industrialization” video have this