analysis- celebrity endorsements effective geometry-（分析-名人代言有效几何）.docVIP

Analysis: celebrity endorsements effective geometry? Free Paper Download Center News: What marketing activities to be taken in order to stand out from the hustle and bustle of the market and to encourage consumers to buy the product when it struggled advertisers who do this, ‘celebrity endorsements’ option is always necessary and?. at the time of the ‘celebrity endorsements’ considerations, in addition to expensive endorsement fees, but also pay attention to character and reputation spokesperson ensure their future will not be sent to jail or drug treatment centers, but really that celebrity endorsements effect? Generally speaking, both the advertising or marketing activities, the biggest advantage of celebrity endorsements to attract public attention. Under normal circumstances, if put into the same media exposure, there are stars to advertising and activities have higher participation. But only if all the attention focused on the star instead of the brand, there will be so-called ‘video Vampire’ (Video vampire) phenomenon, namely advertising endorsements star rather than enhance their own brand exposure. In the recent ‘Super Bowl ‘Advertising Research, for example, the average awareness endorsement star is 78 percent, while the average is only 28% of the brand association. That is, when watching these commercials, there are three in four star endorsements to know who is, But only one of them will correspond with brand advertising. So, how can we avoid this ‘brand Lost’? The best way is just to build lasting partnerships with well-known and a bit star, but the ideal situation is that the star did not speak at the same time many Other brands or in the ‘Super Bowl’ for example, the first co-stars are the vast majority of advertisers enabled, which is bound to fall into the ‘video vampire’ of the cycle. In contrast, those who create the best ‘ Star / brand ‘associated cases are derived from the deep accumulation of long-term cooperation, such as Dennis Hays