analysis- celebrity-type micro-blog discourse of opinion leaders use（分析-名气型微博意见领袖使用的话语）.docVIP

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2017-09-05 发布于浙江
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analysis- celebrity-type micro-blog discourse of opinion leaders use（分析-名气型微博意见领袖使用的话语）.doc

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analysis- celebrity-type micro-blog discourse of opinion leaders use（分析-名气型微博意见领袖使用的话语）

Analysis: celebrity-type micro-blog discourse of opinion leaders use (Research papers Download News) Abstract: With the development of network technology, we ushered microblogging era, and opinion leaders in the spread of micro-Bo plays a pivotal role in the process of the present study was designed through empirical research methods, Mining celebrity type microblogging discourse of opinion leaders use features, and try to analyze their causes. article will examine the content of discourse perspective freed from simple text to include hyperlinks, images, text and other indirect participation Yen topic contents of the indexes. Network in which people speak with the keyboard and mouse, with the spread of symbolic forms, so the main innovation of this study is that the study sample exceeded the limitations of the analysis of the text itself, to include hyperlinks, images, text and other indirect participation Yen topic content examination of indicators, and, through this trial, the author hopes to tap into the celebrity type microblogging microblogging statement of opinion leaders that are used in the text, multimedia portfolio, language style, and features multiple angles and try to analyze its formation reasons. First, the concept of microblogging opinion leaders This paper selected by the Vatican? Dick’s discourse theory based “discourse analysis” theory as a study guide, but also in turn validate this theory in the modern network platform applicability. Micro - blogs blog (micro-blogging), is based wired and wireless Internet terminal release fine short message for other users to share real-time information network [1]. lt;lt; China New Media Development Report (2012) gt;gt; forth, until June 2012, China Weibo users reached 2.498 million into a world superpower which, Sina microblogging has become the largest domestic carrier network media platforms. 1948 Lazarsfeld et al proposed two propagation theory, the model is the “mass media - opinion leaders