analysis- cosmetics electricity supplier war dismal spring, marketing positioning wrong（分析-化妆品电力供应商战争的春天,市场定位错误）.docVIP

Analysis: Cosmetics electricity supplier war dismal spring, marketing positioning wrong Research papers Download news: the end of February, early March, several major electricity providers around the cosmetics launched a war horse was first electricity providers, however, whether the user feedback or traffic, sales and other aspects are worth mentioning, this cosmetic electricity Why do wars dismal provider? This year’s cosmetics electricity supplier war mainly between Le Bee, the United States together and launched three Jingdong, Suning Tesco, One shop, etc. Lynx is soy sauce. Le Bee continue to introduce TaoHuaJie promotions, polyethylene United States continues its ‘XX Anniversary ‘trick. biggest change is the integrated electricity supplier giant Jingdong join, Jingdong its previous’ Jubilee Action ‘Makeover for’ Butterfly Festival ‘, the main focus of cosmetics promotion when, according to its senior vice president Xu Lei interview said, ‘comparable to 618 and double ad spending eleven’, showing a large cosmetics Jingdong hoping to pull its female users to promote sales ambitions. However, compared to last year, the United States together and happy bee fight, causing different industries and social concerns, this year’s battle seem cosmetic electricity supplier thunder, little rain, not only did not set off many waves in the industry, at the community level is almost no ripples. Three For appliance business sales also silent response, I remember this time last year, Lafont announced on the first day of sales of billions of dollars, immediately hit back saying the United States together in a single day sales of over 500 million, ‘If the logistics can shore, selling over one billion can ......’ A shark that, in addition to Kunming terrorist attacks, the United States together / Jingdong listed (Lafont was acquired), the two organizations and other objective factors, in fact, the user is causing psychological and cosmetic industry characteristics elect