analysis- after the bat who will become the new king of the internet（分析-蝙蝠后谁将成为互联网的新国王）.docVIP

Analysis: After the BAT who will become the new king of the Internet First, home appliances, ‘low-margin’ of fate, destined to disappoint consumers In mid-August 2012 occurred in the history of Chinese home appliance marketing largest line, the line Rush ‘price war’, it seems from the outset filled with doubts, online and offline parties to put words to prices lower than competitors, parties executives on microblogging Taking the war, Jingdong price is recruiting hundreds of plainclothes agent into the next line Suning stores spying changes in market prices, all indications show that this ‘price war’ will be unprecedented cruelty Consumers also mentioned the highest expected value, however, as time goes by, more and more consumers find, it seems that online and offline co-director of a play, he was only extras put into action as part of the consumer, but also did not feel cheap, only ‘pit father’, the industry and the marketing sector is more willing to put the ‘price war’ is defined as a successful marketing communications, consumers did not benefit from it, or that there is no access to their own expected benefits. There are more voices in the discussion of this ‘price war’ legal and ethical issues, because a lot of people, ‘hurt’, especially those with great expectations of consumers, then why is it so the outcome? Fact, the answer is very clear, that is appliance industry profit model is now obtained gross space, simply can not support the price of none other businesses propaganda efforts. The current gross household appliances generally 15 to 18 percent down, some customization, underwriting models may be increased by 3 to 6% of the gross part of large household appliances have become the single digits, such as gross margin allows businesses ultimately very limited operating net profit the first half of 2012, listed companies reported a net profit were below 3%, while in fact most unlisted regional appliance chain enterprises, operating net profit for th