analysis- from to youthful look emotional marketing（分析u2014u2014从年轻看情感营销）.docVIP

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analysis- from to youthful look emotional marketing（分析u2014u2014从年轻看情感营销）.doc

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analysis- from to youthful look emotional marketing（分析u2014u2014从年轻看情感营销）

Analysis: From To youthful look emotional marketing Research papers Download News: 2010 gt;gt; lt;lt; old boys set off a burst of youthful nostalgia boom, long ago, lt;lt; will eventually cause our lost youth gt;gt; again people pull back the remembrance of youth, with and helpless little sour mood, people can not help being attracted to the film, the first day box office beyond embarrassing gt;gt; lt;lt; Thailand and continue to heat up. to lost youth work being touted as a theme does not seem accidental, from these two Department of bursts of work, we find that the “youth” emotional entry point cleverly opened to the audience’s heart. Psychological research suggests that emotional factors is that people receive information “valve” in the absence of the necessary “rich passion” in the case, in a dormant intellect, can not work properly, the performance of the world around them no heed, Only opened to people’s hearts can be emotional, causing consumers to pay attention. differences in consumer sentiment and demand as the core of emotional marketing has become a new trend in the development of marketing concepts, emotional marketing is not only diversified consumer demand and humane inevitable result Brand building is a necessary task. A successful brand must have its own unique emotional labels, emotional marketing is to create a brand’s emotional appeal, and marketing events through continued strengthening emotional appeal. Brand appeal is not unfounded divergence, but need to extend from the media, the media first companies to provide products and services to different types of products has its corresponding emotional associations. To Tencent this social networking tool as an example, Its product characteristics can be extended to any distance barrier of emotional communication. “Tencent 12 years, fingertips, heart seamless” ads, from a distance and affection angles, the story of a boy to study abroad to understand the changes before and after maternal lo