analysis- bat architecture evolution（分析-蝙蝠架构进化）.docVIP

Analysis: BAT Architecture Evolution Baidu mark the third time in the last year to adjust the structure of a large, established company search, business innovation upgrade, be regarded as outside ‘the establishment of the standard Google AlphaBet behavior adjustments.’ About structure adjustment itself, I have been interpretation, the core purpose is, Baidu move will combine PC and mobile, information and services combined, and focus on future-oriented innovative business layout. In addition to concern Baidu structure adjustment, you may wish to adjust their thinking from BAT architecture in recent years, the development of various view styles. Baidu: Adjust to ‘fit’ the main, most streamlined architecture Baidu in 2015, structure adjustment is not frequent: 2011, 2013, respectively, the two big structure adjustment. In 2011, Baidu architecture usher in a major adjustment, the formation of sales, operations, technology and consumer products business technology products in four business system, which has no concept of time Baidu business group, but are divided according to their functions, this is a common company common architecture. 2013, moved vigorously transition Baidu had a big adjustment, a big change is the introduction of the Business Group: the establishment of forward charging group and search business groups, business groups about the search for sales, operations, and search-related products technologies are integrated together. In the middle is also gradually formed a mobile cloud business group, LBS Business Group and International Business Group. Divided according to service features business group, each business group has its own functions, at this stage of its architecture and Tencent is very similar to today. In 2013, Baidu has occurred in recent years, large-scale two acquisitions: $ 1.9 billion acquisition of 91 radio, buy rice 300 million - $ 0.5 billion between the former in order to move in transition, in order to serve the