analysis- google executives five trends in digital advertising（分析-谷歌高管5数字广告的趋势）.docVIP

Analysis: Google executives Five Trends in Digital Advertising Research papers Download news: lt;lt; Forbes gt;gt; magazine online edition, wrote recently, Google senior vice president of Advertising Susan Wojcicki (Susan Wojcicki) in Los Angeles attended a technology media meeting to explain about the remodeling figures The five core creative advertising future, she believes that advertisers should provide a controlled eco-system, the user is encouraged to actively participate, rather than having it forced to click on ads. The following is the text of the article: If you want to know Google’s next move in the field of advertising, the best ask Wojcicki It is in her leadership, Google acceleration from search advertising to display ads, video ads and mobile ads and other cross-platform advertising service transformation In the past year, Google advertising technology company through the acquisition of a number of efforts to expand the display advertising revenues, however, as the era of social networking and mobile, Facebook and other new advertising pioneers is on Google pose a huge threat. Wojcicki, held in Los Angeles ad: tech conference Conference keynote address, she explained, “the future of five creative advertising.” These ideas, without exception, are serving Google’s own, and they exactly what Google most of the challenges currently facing solutions. Moreover, from which we can understand that in an increasingly digital media context, Google will promote the advertising industry which aspects of development. In his keynote speech at the end of the question and answer session, Wojcicki and Google senior vice president of display advertising Neal Mohan (Neal Mohan) read in conjunction with the relevant advertising industry’s future challenges. Wojcicki first said that advertising is the Internet’s “lifeline”, currently is undergoing great change: “We have to act fast as with the user, so I’m in Google spend a lot of effort to think about th