analysis- how the iron tempered push- attached pushed scene skills（附加分析-铁怎样炼成的》推-推现场技能）.docVIP

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analysis- how the iron tempered push- attached pushed scene skills（附加分析-铁怎样炼成的》推-推现场技能）.doc

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analysis- how the iron tempered push- attached pushed scene skills（附加分析-铁怎样炼成的》推-推现场技能）

Analysis: How the Iron Tempered push? Attached pushed scene skills Free paper Download Center News: ground promotion is the problem most O2O companies must face. Why do push it, what is the purpose of promotion? It is to push products or to increase user, do their own or ask a third party? To pay attention to details? You might as well create customer want to clear these issues again pushed. Promotion methods must be followed in changing consumer behavior in the mobile Internet era, increasingly fragmented consumer behavior, in space, two-dimensional code, app, micro-channel, intelligent wearable have become a trading scenes, virtual height of integration with the real world consumer behavior from the PC side once again return to the real scene. In time, trading often occurs in the coachman, work, lunch break during the morning fancy products, under a single night. How to compete for entrance and user depending on the scene? Let’s look at how others are doing. Part 1 start-up of how to cut the scene: the start-up of the Internet giant pieces play travel (driving test, automotive after-market do reference) Initial drops pushed the entire team only 10 people, all belonging to the core of CEO Cheng Wei Ali helped the team to consider the taxi market, the most urgent needs and their own conditions, the target population is positioned on the taxi driver gave up a wider range of customers. Didi selected push to cut scenes are crowded train station, the Beijing West Railway Station rent a site with low prices, a taxi driver software can increase revenue enough to impress most drivers slogan, while the form of free help drivers install taxi software. After pushing the development team for six months, the team is relatively stable, the business continued to grow, pushing development ranging from Beijing West Railway Station to Nanyuan Airport, Beijing Capital International Airport include a train station and the airport, including the promotion of eight