analysis- internet bigwigs strategic vulnerability of mobile platforms（分析-互联网大佬战略移动平台的脆弱性）.docVIP

Analysis: Internet bigwigs strategic vulnerability of mobile platforms (Research papers Download News) REVIEW: mobile application users to access the mobile Internet era, as an important channel for the required services, the platform, the development trend of the Internet have become an enterprise system integration, external resources, the inevitable choice leading industry chain development. Internet bigwigs from mobile strategy is not difficult to find, they are certainly not on the application platform strategy of ‘drastic’ changes. As the mobile Internet era of mobile applications an important channel for users to access the required services, the platform trends have become an inevitable choice for the Internet business systems integration, external resources, leading industry chain development. Bigwigs from mobile Internet strategy difficult to find, they are certainly not in the application platform strategy of ‘drastic’ changes. The essence of the platform strategy that is to create a comprehensive, strong growth potential ‘ecosystem.’ However, the bigwigs of the mobile platform strategy was not ‘perfect.’ Hands fast, promoting ruthless, Tencent in the implementation process of mobile Internet strategy, without hesitation. Micro-channel user scale and commercialization increasingly clear that Tencent become the only darling far the mobile Internet era. Micro-channel broke Tencent past, games Earnings in the form of advertising and value-added services to touch, to achieve to shopping, payment, games and other services, and corporate life, the media, the public and even individual account-based mobile platform business model is realized, are responsible to bring the whole industry chain of mobile Internet Tencent further development of the field of responsibility. Indeed, on the basis of the micro-channel derived Tencent mobile platform strategy covers the broadest user base, adequate grounding gas platform technology architecture is not perf