analysis- internet channel under the thinking of reform（分析-互联网渠道的思考下改革）.docVIP

Analysis: Internet channel under the thinking of reform (Research papers Download news) in the mobile Internet era, combining traditional enterprise and the Internet is the trend, ‘Internet technology’ has become a new way of business transformation and change in the new situation. For communications industry, changes in market competition, the focus needs operator’s customers to develop ways to change the past, but the channel as a ‘bridge’ between the operators and users in this transformation should act as a ‘forerunner’ role. ‘Internet-based’ It is in this background should be shipped and changes in raw mode. Channel transformation Thinking Like many channels and enterprises, telecom operators dependent channels for customers to develop a large, so-called ‘channels are in the market too.’ In the user market has become increasingly saturated, competitive parties ‘grab channel’ increasingly intense degree rise case, operators should do what to think of it? How to improve the performance of existing channels? Here include customer marketing effectiveness and efficiency of new telephone numbers of capacity. Equivalent to fully tap the potential of existing channels for their customers to bring more volume. How rapidly expanding channel scale? Representing an increase from the number of contact points with customers. Such contact points, including the operating room and social cooperation self-built channel operators from marketing point of view, the more customer touch points, market coverage on more fully, customers can bring the amount of the more, but this often requires market coverage along with cost considerations. operators need to think in limited circumstances how convenient and cost-effectively channels covered the target market. How to increase the perception of the customer experience? User-centric Internet is one of the core concepts of thinking. Operators need to consider the contents of the user’s convenience, including the purchase