analysis- internet consumer behavior（网络消费者行为分析-）.docVIP

Analysis: Internet Consumer Behavior (Research papers Download news) traffic one day ten thousand much? Where should I advertise? McKinsey amp; Company recently published an article on the site for the digital age of consumer behavior research, where there are many Conclusions are enough to subvert the people on the “media”, “flow” or even “profit” cognition following is the main content of the article, written in the first person. - Constantly changing consumer behavior, in any field, digital consumer behavior have been growing rapidly in the United States, more than half of moviegoing way a generation ago are almost completely absent, new technologies such as: time-shifting technology (Time Shifting, such as pre-recorded or on-demand) or the transfer of equipment (in the laptop, tablet or smartphone to watch) are good examples of the music, not to mention, more than two thirds of music use are using the music streaming service, and, in any age, use of mobile phones, has already exceeded fixed. In order to get “changing consumer behavior” to profit, the company can no longer rely solely on headline data, as well as their analysis of the “trend.” In reality, understand the changes and to take action against it, operators need to constantly thinking and in-depth understanding of customer behavior, which can help entrepreneurs to reshape their business model, and then use to profit from changes in the structure, as well as mitigate potential risks. Our experience is that in a rough analysis often overlooked niche of consumers, in fact, is driving the entire economy. To understand what consumers more careful in doing the absolute necessity of a more thoughtful consumer segments - including consumer those statistics, usage patterns, consumption, attitudes and needs, of course, which require Big Data blessing. For example, in “iConsumer” this study, we classify the four mobile phone users in Europe, as well as their usage patterns. Discover our analysis of