analysis- internet celebrity endorsements are being subversive thinking（分析-互联网名人代言正在颠覆性的思考）.docVIP

Analysis: Internet celebrity endorsements are being subversive thinking (Research papers Download News) March 18, Lee on behalf of foam because of drug use in the rental of the drug arrest, allowing Please Lee on behalf of Mo endorsement of the association, Suning Tesco, Tongfang and other companies who are injured. Indeed, a shark feel that the Internet era companies are still simply use celebrity endorsements to advertise on OUT, celebrity endorsements are being subversive Internet thinking. Lenovo, Suning is injured Once ubiquitous Lee on behalf of foam because the drug was arrested, which makes those who ask him to speak of the association, Suning Tesco, Tongfang and other enterprises are injured, presumably tonight personnel who these companies market sector will be a sleepless night, in an emergency withdrawal Under relevant ads and night to discuss how to remedy ...... While these companies certainly endorsement contract which specifies the corresponding provisions similar in this case, is generally terminated immediately and can get the appropriate compensation, but “was caught in the rental” so users are whispering Lee have done so much to speak on behalf of foam advertising, why can not afford housing? difficulty is drug have been spent? Nevertheless, Lee was arrested on behalf of foam damaged the image of these companies, and you are forced to stop running ads, disrupting the normal pace of market promotion. Internet celebrity endorsements subversive way In fact, in the Internet era, celebrity endorsements are being subversive way of advertising, celebrity endorsements mere advertising is becoming not only a very small value, but will be counterproductive, companies must re-think in the way of thinking of how to use the Internet celebrity endorsements. First, let us review a shark Internet thinking Liu Zi Jue: iteration, the masses, the so-called boutique iteration, namely the Internet age, you need to market quickly, the interactio