analysis- internet tv is excessive marketing or user-depth study-（分析u2014u2014网络电视是过度营销或user-depth研究-）.docVIP

Analysis: Internet TV is excessive marketing or user-depth study? (Research papers Download news) in China to vigorously promote the triple play in the background, ‘Internet TV’ (OTTTV) quickly became the Internet companies, the content of broadcast licenses party control, telecom operators, content providers, hardware manufacturers and other parties princes from various quarters to outflank the living room of collective action, some companies took the opportunity to hype has become a battlefield, from the ‘hardware competition’, ‘price war’, ‘Content homemade’, to ‘4K siege traditional TV,’ and so, the whole industry suddenly seemed exceptionally lively. While major companies continue to introduce new concepts, but also allows users to Internet TV produced a relatively high expectations, many companies believe to be a box, or to be a TV, Internet TV hardware is matched, that is 4K TV, but users concern is the experience of watching and corresponding services you can provide, therefore, between the current user demand and Internet TV business, there is a need to cross the chasm .5 21, from industry associations, academia advertising, advertising all sectors of the company, brand advertisers, research institutes, enterprises and other Internet TV services dozen experts, scholars, entrepreneurs, observers in Beijing to ‘change form TV Internet era’ as the theme, China’s largest Internet television service provider in excellent friends Bullock launched a seminar on Internet TV, the scene of the experts agree that Internet TV audience research, promoting the development of the Internet TV industry has an important significance. Excessive Product Marketing: in need of services to meet consumer expectations The concept of speculation raised consumer expectations, but failed to meet expectations in the industry, holding Internet TV concept had become a hot selling product, there is no lack of Internet companies rush, traditional hardware vendors, licenses and c