analysis- marketing technology driving force（分析-营销技术驱动力）.docVIP

Analysis: Marketing Technology driving force Research papers Download news: In the marketing world, ‘technology’ used to be a dirty word, CMO and marketing genius who bothered to mention it in their view, after all, has always been a creative marketing oriented line of business, it seems to create force is fully representative of the entire marketing and CMO vitality, creativity dried up when a marketing genius, his career was end of life sleeping! Really true? Marketing industry has such a maxim: ‘I know half of my advertising budget is wasted, just do not know where half.’ This is the 19th century American retailing #8226; Wanamaker, the father of John (John Wanamaker) as an ad The Lord was limited to newspapers, leaflets marketing tools presented confusion .100 years later, the situation has not improved. a marketing manager who in his early career, serving a world-renowned e-commerce company. He and his team members on a business’s marketing activities were evaluated, and the results reported to the company’s financial department, finance department after accounting pointed out, the real income of the business report on the results of less than $ 50 million. This When marketing tools include: Web display advertising, email marketing, paid search, search engine optimization. When wind and water on Facebook, this manager has switched to a well-known FMCG company as CMO, the company opened on Facebook homepage and who spent a huge amount of advertising costs. Recently, he found that although the home fans the number is still increasing, but the Facebook flow over it continued to decline, which means that the company homepage exposure on the decline. He does not know is that, Facebook modified EdgeRank formula, so that every home novelty (Feeds) significantly reduced the amount of natural exposure. EdgeRank formula is nothing new on Facebook page (Feeds) New Algorithm for sorting exposure in this new algorithm, the advertisers want to receive the expo