analysis- media microblogging problems in the development and standardization of management（分析-媒体微博的发展和标准化管理中存在的问题）.docVIP

Analysis: Media microblogging problems in the development and standardization of management (Research papers Download News) As the end of May 2013, the number of Internet users in China reached approximately 584 million, Internet penetration rate of 43.6%. Weibo and have hundreds of millions of micro-channel are huge user base, especially the latter, in the short within a short period of one year, the number of users exceeded 300 million quickly. Meanwhile, social media become the engine of public opinion, public opinion has changed the pattern. According to statistics, in the past 2012 years, microblogging hot events in the first full year of information sources the highest proportion (39%), followed by the traditional media (24%) and news sites (about 22%), and finally the forum (about 15%). Microblogging has become an important part of people’s lives, and the media microblogging microblogging platform is also becoming an important topic setter. lt;lt; People’s opinion monitoring room in 2012 Sina microblogging media reports gt;gt; pointed out in the media are facing today is the formation mechanism of the revolutionary changes in public opinion and even the way of human communication. emerging media to break the limitations of traditional media suffer from the two dimensions of time and space. Nowadays, print, TV, radio, websites, media people all have launched legal microblogging publish original information, changing business ideas, delivering the brand value. traditional mainstream media have been relying on Internet technologies and platforms, and new media market players together to seize the opportunities of development to enhance the impact of public opinion on the new media platforms power and credibility. The rapid rise of the media microblogging, Actively seize new public positions June 2013 release of the new media lt;lt; CASS Blue Book (2013) gt;gt; mentioned, in 2012, microblogging, ‘national team’ meteoric rise, the People’s Daily, Xin