analysis- media relations revolution and development progress（分析-媒体关系革命和发展进步）.docVIP

Analysis: Media relations Revolution and Development Progress (Research papers Download News) half a century ago, the famous media scholar Marshall McLuhan once said, the medium is the message, meaning that a new influential media not only adds to our communication channels and access to a greater extent Admiral social dimension of social capital in the whole redistribution, which brought about changes in social relations is the emergence of new media the true meaning and value. A large extent, the rise of social media changes brought us is true, as the representative of the micro-Bo rise of social media has brought great changes to Sina Weibo microblogging is not launched as a campaign, but it Indeed since the launch of Sina microblogging widely known and for the people to enjoy .2009, Sina microblogging is indeed a landmark event launched a year later, microblogging and become China’s second largest social communications platform, to 2011, slightly Bo has become the first large platform. Microblogging has something to offer to the audience no more than two: one opinion, and second time through a three-time microblogging communication system in China has become a force, whether it is fact or opinion dissemination of information dissemination, it is indeed changing China, like state to change society for the development of relations resources, grasp and use is the most important future field of media resources and courses of action, and therefore earlier than Tencent microblogging launched eight months time, only a Sina Weibo thing is to mobilize the most social ties to the Sina microblogging as a user, a Sina Weibo’s most influential and valuable resource is located. fact, Tencent microblogging either invest or promote are also very good. As of the end of June 2011, Tencent microblogging users than ordinary people Sina microblogging, but so far, in terms of influence microblogging, Sina Weibo’s influence is still greater than Tencent microblogging, Sina mic