analysis- mobile shopping behavior differences between men and women in marketing（移动购物行为分析-男性和女性之间的差异在营销）.docVIP

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analysis- mobile shopping behavior differences between men and women in marketing（移动购物行为分析-男性和女性之间的差异在营销）.doc

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analysis- mobile shopping behavior differences between men and women in marketing（移动购物行为分析-男性和女性之间的差异在营销）

Analysis: Mobile shopping behavior differences between men and women in marketing Research papers Download news: mobile shopping to bring more and more opportunities for retailers, want to carve a large cake from the best retailers in the difference between men and women treat their customers as their shopping behavior differences are so significant . Mobile man Men are considered to be more purposeful that, they tend to mind when shopping for a specific target for mobile marketers, with respect to men should focus on practicality. Retailers should be straightforward so that men shoppers quick access to complete the shopping process, such as mobile applications within a map or evoke action buttons more easily lead to male users resonance. APP to the Home Depot, for example, provides the retailer APP store map function can help users quickly find the desired product. Also this application also provides a big home search bar allows users to quickly enter want to look for. but also provides the voice input feature, so that users do not want to enter the lazy man. store locator function to pop up the floating layer highlights evoke action buttons, hours and other information from the consumer’s distance. Home Depot’s iPhone app Men do not want users to compare in-store shopping advice, therefore barcode scanner is integrated into the Home Depot APP inside, allows users to scan to obtain product information. Frequent purchases with several different women, the men’s shopping frequency is relatively low, and in order to facilitate these male shoppers are also more likely to be persuaded to buy additional products, which means that they recommend at the checkout environment has the potential to be a product good strategy. According Foresee research, 48% of men use the phone while shopping in-store research products, while women was 38% .20% of the men on the phone to complete the purchase, while 14% of women. Emotional Women Women are more