analysis of college students consumer psychology and consumer behavior（分析大学生的消费心理和消费行为）.docVIP

下载本文档

8
0
约1.16万字
约 11页
2017-09-05 发布于浙江
举报
版权申诉

analysis of college students consumer psychology and consumer behavior（分析大学生的消费心理和消费行为）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

analysis of college students consumer psychology and consumer behavior（分析大学生的消费心理和消费行为）

Analysis of college students consumer psychology and consumer behavior [Paper Keywords] consumer behavior of college students purchasing power of consumer psychology [Abstract] the educational experience of college students and the campus environment in which the special, makes them a rather special community, consumer groups, from college students through the status and characteristics of consumer characteristics and consumer psychology to start, summed up the impact college students spending four factors, and make a conclusion. Consumer psychology is the object of consumer spending with its own objective and subjective consumer demand for a comprehensive response from the process of understanding consumer psychology through the will of the emotional development process until the process is a consumer purchase decision-making process. Consumer psychology to a large extent reflects the purchasing decisions play a decisive role in their own characteristics, such as culture, education, psychology, etc., as a special group of college students the educational experience and campus environment in which the special, makes them a community rather special consumer groups , produced with other consumers in different consumer demand, with more specific consumer psychology and consumer behavior show special. First, college students and Characteristics of Consumption (A Consumer Analysis of college students From the consumer level, the data show that in 2006 about 74.3 percent of college students about student average monthly consumption of 400 yuan, while 11.2% of the students monthly consumption of 200 yuan, 600 yuan accounted for 10.5 % At the same time, a survey data show that college students on the level of consumption in the economy there is a huge gap, such as Wuhan, a middle-aged college students reach the highest consumption of 18,500 yuan, while the lowest annual consumption is only 2,100 yuan. month of college students food expenditure of 230 yuan, a