analysis of electrical goods from the special to talk about the power of marketing management to improve the way（分析特别讨论的电子产品营销管理改善的力量）.docVIP

Analysis of electrical goods from the special to talk about the power of marketing management to improve the way Paper Keywords: marketing three electric power demand side management marketing system Abstract: China’s power industry is a monopoly industry, how to break the monopoly and introducing competition, improve efficiency, reduce electricity costs are currently the main goal of market reform by analyzing electrical goods are unique, made the current existence of China’s electric power marketing some of the issues and how to improve power management of the company’s marketing recommendations. The 1980s began, the state has carried out many of the world power industry’s market-oriented reforms, whose main goal is to break the traditional monopoly power industry operation mode, Changwangfenkai, open network, to achieve competition, thereby reducing electricity costs, improve service quality, and promote the healthy development of the power industry. China’s power industry has been a monopoly of the industry, its subject is a large state-owned enterprises. To achieve commercial operation, to market reform in China’s power industry trend, the overall objectives are: to break the monopoly and introducing competition, improve efficiency, reduce costs and improve the pricing mechanism, optimize the allocation of resources to promote development of electric power, building a separate government from enterprises under government supervision, fair competition, open, orderly and healthy development of the electricity market system, so changing the face of market mechanisms, state-owned power companies must strengthen sense of competition, to carry out marketing. First, the power characteristics of goods The purpose of marketing a deep knowledge and understanding of the customer, so that the products or services perfectly suited to the needs of customers and the formation of self-selling products, while electricity as a commodity, has its own pecul