Store Design - Oregon State University商店的设计-俄勒冈州立大学.pptVIP

Retail Store Design“Creating a Powerful Store Image”-Donna Geary Stephanie Creek John Lim Jim Hodgson You never get a second chance to make a first impression… A store’s appearance holds the most sway in enticing customers through the doors. People tend to sum up their initial store encounter in visual terms. 10 ways to turn off customers-First Impressions- Dirty bathrooms Messy dressing rooms Loud music Handwritten signs Stained floors or ceiling tiles Poor lighting Offensive odors Crowded aisles Disorganized checkout counters Lack of shopping carts/baskets “The Image-Makers” 1. An Identi