analysis of the spread of chinese traditional culture entertainment strategy（分析中国传统文化娱乐的传播策略）.doc

Analysis of the spread of Chinese traditional culture entertainment strategy Into the new century, information dissemination and manifestation showed obvious entertainment tendency affected the heritage and development of traditional Chinese culture, the spread of the Chinese traditional culture has shown signs of obvious entertainment trends I have lt;lt; Chinese traditional study gt;gt; article in the spread of culture entertainment mode, entertainment mode of spread of traditional culture construct raised from the disseminators of the spread of Chinese traditional culture entertainment strategy, dissemination of content, dissemination elements such as the media and the recipients start. Biography recipients Spread of traditional culture entertainment communicator. Spread of traditional culture disseminators of entertainment is the starting point of the entire tradition of cultural transmission, and control the process of the entire tradition of cultural transmission of entertainment. Disseminators of this article is dedicated to the dissemination of traditional cultural transmission , including relevant government departments, media practitioners and cultural practitioners. First, communicators should possess the ability of the environment to create entertainment propagation. and good entertainment propagation environment is conducive to the conduct of traditional cultural dissemination entertainment. forming a good the spread of traditional culture and entertainment environment, the government should play the role of macro-control policy inclined to support the dissemination of traditional culture entertainment. should also organize activities, such as organizing the traditional culture of academic research will enable people to deepen the traditional culture understanding. should have the cultural quality of the high-tech and medium cognitive ability. communicators must have some knowledge of traditional culture heritage and entertainment related knowledg