analysis of the the power corporate pr crisis response（分析电力企业公关危机应对）.doc

Analysis of the the power corporate PR crisis response Abstracts: power enterprises in production, service, sales as a whole, the face of the intricacies of public relations, also bear the huge public relations risk based on the actual analysis of the types of accidents that result in grid public relations crisis on the crisis shaped public relations handler, discussed how to deal with all aspects of public power enterprises are facing a public relations crisis, what kind of measures to deal with the crisis. Paper Keywords: electricity, public relations, crisis Any business or organization want to be able to operate in a safe and harmonious environment. However, modern organizations, especially large organizations such as electric power enterprises, is an open system, with other organizations, groups and individuals in the community there are thousands of silk Wanlv contact and influence each other, thus forming an intricate network will inevitably be disputes and conflicts in the network, due to their different interests, therefore, in reality, organizations are often faced with such as the dilemma is what we call a “public relations crisis” any organization in the face of crisis must be careful but cautious, take active measures to resolve the crisis. electric power enterprises how the handler should be taken to face a public relations crisis, how to maintain the corporate image minimize the adverse effects of the crisis, emergency management personnel should be the focus of the study. One, resulting in two types of accident analysis grid PR crisis 1. Production accident Production accidents include: natural disasters, equipment manufacturing, quality, operations maintenance, staff negligence, personal injury or death occurred in the grid in the production process of the labor protection, environmental protection, equipment damage, and other crises crisis event called “hard”. Production accident will be able to deal with the crisis, it can no