analysis- online marketing model（分析-网络营销模式）.doc

Analysis: Online marketing model Research papers Download News: Hotel online marketing model combing (A) online marketing service providers Category Analysis of network marketing model in the hotel, it is necessary to clarify the current active on the network, online travel service providers. Overall, the online travel service provider is divided into the following five categories: The first category is based on Ctrip, eLong, represented by the OTA (onlinetravelagency), they provide “Air + Hotel” These two travelers core demand for the product started to grow. They offer products, though from different tourism enterprises, but they themselves as a unified trading platform, with tourists for settlement, The second category is where the network is represented by travel vertical search engine, they search for accommodation products from different OTA or tourism enterprises, itself also has a trading settlement functions, but more is to guide the consumer to the product provider pages for settlement, The third category is the traditional hotel has its own online platform for product sales, such as the three major domestic travel agency China International Travel Service, China Travel and China CYTS online travel sales platform CITS Online, Mango and travel network of small and medium hotel building online sales channels more and more, The fourth category is the traditional e-commerce site to sell tourism products, such as Taobao Travel, professional buy website, Fifth category is the portal Travel Channel or professional services. Namely the use of Baidu, Google and other search engines, providing information platform for hotels, travel agencies and other related businesses to conduct online business, such as the Spring and Autumn Travel Network. (Two) online marketing pattern classification According to the above classification of service providers, the hotel also do online marketing accordingly classified, wherein the first and fourth cat