8种不同的品牌定位方式（8 different ways of brand positioning）.docVIP

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8种不同的品牌定位方式（8 different ways of brand positioning）.doc

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8种不同的品牌定位方式（8 different ways of brand positioning）

8种不同的品牌定位方式（8 different ways of brand positioning） Brand positioning is the key to brand promotion, but also the first step, if you can not identify their own brand positioning, then it will make many promotional efforts greatly reduced, or deviate from the direction. Brand positioning is to find a place for the brand, mainly refers to the brand to consumers a feeling, is a result of consumers feel, such as brand grades, characteristics, personality, target crowd, etc.. Next, the brands appeal, brand advertising, creativity, product color and packaging, market display, promotion strategy should be consistent with the brand positioning, so as to highlight the brand tension. There are many ways of brand positioning. Here we list 8 different ways of brand positioning. 1., product characteristics oriented. Brand positioning, according to the characteristics of products and services to design, advertising creativity, appeal and performance should focus on brand positioning. Brand positioning should pay attention to differences, especially for mature market. For example, now on the market of shampoo brand shampoo, and rational product itself is sensible, but more rational, there are many kinds of products on the market, such as Head and Shoulders, rejoice, PANTENE, lux, celebrity, Onie, each product has its own brand positioning, are fundamental to the characteristics of the product oriented. When brand positioning is guided by product characteristics, we should pay attention to the relationship between product characteristics and brand. It is necessary to link the brand positioning with the product features, and also to make the brand positioning be different. For example, now on the market there are many different shampoo products, the products listed are to select a feature or a breakthrough point, but the concept used by others you cannot repeat, or advertise for other brands, because consumers have been the brand of education, has the brand identity concept, such as