logo标志设计要素（Logo logo design elements）.docVIP

logo标志设计要素（Logo logo design elements） The LOGO logo design elements How to design a good and excellent LOGO or mark, is the brains of the designers. The biggest confusion is the LOGO design, logo design elements and design principles of the master and use. Therefore, the author selected four designers China, Hong Kong and Taiwan and Japan from the available information, the LOGO logo design elements from the insights and discussion, compiled as follows, for our people, hope to benefit from. Chinese Hill (former director of the central Academy of Fine Arts Professor, Department of design and decoration) In the modern visual communication design, puts forward three elements of design logo: First, speed. Is in the modern fast pace of life, the logo design should be clear, concise and clear. Two, accuracy. The accuracy is also reflect the content, characteristics of company, group, company, product, must firmly grasp. Three, the amount of information. Is a reflection of the breadth and depth of content. I think it should be a supplement, namely the form of beauty, I have seen some basic design is concise, accurate and have a certain amount of information, but not the United states. Some of the beautiful appearance, some black and white is not uniform, in short is not consistent with the rules and other rules, so that the logo design lost artistic and visual impact force. Hongkong Jin Daiqiang (Chinese bank / Bank of China group logo designers) The design of LOGO and logo, we must first consider some important principles. The interview on several points: First, identification. LOGO must have a unique personality, easy to make the public understanding and memory, leave a good impression. But relatively speaking, if LOGO and others are similar to deja vu, no characteristic and faceless design, some people will not leave the impression. Two, original. The design is between your original ideas and design, as well as LOGO. Three times. LOGO can not be out of touch with the ti