mi bi vi cis（知识管理系统）.docVIP

mi bi vi cis（知识管理系统） Is the VI design? To give you some information! What is the VI? To understand this problem, we must first understand what is CI! What is CI? CIS specific components of MI: BI: VI idea recognition behavior recognition, visual recognition What is the CIS? CIS is the abbreviation of System Corporate Identity, means the enterprise image recognition system. In 60s, Americans first put forward the concept of enterprise CI design. It is said that the U.S. IBM company is the founder. The main meaning of CIS is: the unification of enterprise culture and business philosophy, design, using the whole expression system (especially the visual expression system), to convey to the enterprise and the public, to produce a consistent sense of identity to the enterprise, to create a good impression businesses, ultimately promote enterprises sales of products and services. The significance of CIS On the inside, through CI enterprise office system design, the production system, management system and marketing, packaging, advertising and other promotional image of the design code and unified management, thus arouse the enterprise of each employee enthusiasm and sense of belonging and identity, the various functional departments to each of its staff and effective cooperation. Foreign, formed a unique corporate image through Symbolic Integration, to facilitate the public to identify the identity and corporate image, promote their products or services. The specific part of CIS The famous Japanese expert Yamada Eri that CI CI contains the following two aspects of the concept: First, CI is a clear cognition of corporate philosophy and corporate culture activities; Second, CI is a symbol and standard word as a communication tool for corporate philosophy and corporate culture. In other words, the CI system is composed of MI (Mind Identity, BI concept identification) (Behavior Identity, VI behavior recognition) (visual identification Visual Identity) composed of three. In the