Analysis of the Chinese elements in the modern packaging design of the network using（分析中国元素在现代包装设计的网络使用）.doc

Analysis of the Chinese elements in the modern packaging design of the network using Write papers network: Abstract: In this paper, modern marketing, packaging design is the communication bridge between production and consumption as a starting point, analysis of consumer product packaging, cultural needs, discusses the Chinese elements in the use of modern packaging design, can effectively enhance the product’s cultural and economic value and enhance the consumer’s identity. proposes that the inheritance of traditional culture and re-create a reasonable basis, in order to build a system of national characteristics and packaging design in an invincible position in marketing. Keywords: Chinese elements of marketing packaging design With the increasing social production and material prosperity of the continuous improvement of living standards, consumer products, to buy more and greater choice, competition between commodities growing, consumers seek products innovative, unique and personalized trends has become increasingly evident. different consumer groups will choose a different hobby goods, and this choice is primarily affected by product advertising, brand awareness, credibility and products, packaging and other factors. packaging design through its unique graphics, text, color visual language quickly convey to the audience a variety of information, has become a modern commodity ‘silent salesman.’ First, the marketing requirements of modern packaging design Packaging design for product packaging and designs from the integration of marketing communication point of view, packaging design is not just a part of product sales, marketing has become an irreplaceable important medium, as with consumer the last one off communication, plays an important role. Modern packaging from simple protection, hold function, the development of a communication bridge between production and consumption, integration of industrial production, science and technology, arts