Analysis- Red network#39;s rapid economic development microblogging homeopathic rebirth-(分析-红网络# 39;年代经济快速发展的微博顺势疗法重生-).doc
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Analysis-Rednetwork
Analysis: Red network#39;s rapid economic development microblogging homeopathic rebirth?
Research papers Download News: On the red net economic or three sentences separated from live video, but betta, reflected off, busy eye teeth pinch frame, or papi sauce tangled question of life and death after tightening policy when there is a business but have red rely net income of the economy on the road so smooth, that’s Weibo - in the voices of doubt in the new high record breaking performance of the old social networking site.
Microblogging the latest filing shows the company’s first quarter total revenue of 777 million yuan, an increase of 29%; profit 105 million yuan, an increase of 529%, the sixth consecutive quarterly profit realization. User data, as at the end of the first quarter, microblogging monthly active users reached 261 million, up 32%; daily active users reached 120 million, an increase of 35%. Ring than the fourth quarter of 2015, a quarter of microblogging active users in May this year a net increase of 26 million, a net increase of 14 million daily active users, are its biggest increase in a single quarter since listing.
The above data in the past few quarters are very bright, which hold much hurt ‘microblogging is dead on’ Heart analysts, but does not match the reputation and performance of the outside world in recent years has become almost microblogging paste maximum label.
The reason Weibo chairman Chao noted that the number of users and microblogging activity to maintain strong growth, mainly due to strong demand for the optimization of the flow of information and microblogging platform video content. A quarter, microblogging daily video playback volume of 470 million times, an increase of 489 percent from the previous quarter growth of 64% in the past few quarters, microblogging short video content consumption strong growth is expected to better year the growth rate of about 10 times.
Chao also revealed that even the official relea
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