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Analysis- Sina microblogging commercial embarrassment(分析-新浪微博商业尴尬)
Analysis: Sina microblogging commercial embarrassment
(Research papers Download News) Grassroots large annual income of tens of millions, millet, and other fast bag borrow microblogging started the brand, but there are 500 million users of Sina Weibo is difficult to make money, commercialization trying with little success, advertising model No innovation, enhance social attributes difficult go through, back to social media platform strategy, do microblogging search, flow realization, big data mining, it may have a way out. - text / YANG Xue-cheng *
Only a few short years, more than 500 million users, the daily published more than 100 million microblogging, Sina Weibo has created a miracle from the media, however, a huge amount of users, does not translate into a significant cash flow.
Is considered Sina Weibo product milestone in the pocketed the eye after experiencing the embarrassment and commercialization bottlenecks faced investor pressure, Sina microblogging hastily introduced many strategic applications, such as intelligent recommendation, display advertising, micro- Bo membership, micro-mission platform and information flow advertising, but have not achieved the desired result, many products and finally nothing.
According to Sina results: in 2012, Sina microblogging annual revenue $ 66 million, in stark contrast, Twitter is almost equal to the number of users, in 2012 achieved $ 350 million in revenue.
Less optimistic that Sina microblogging profit model searched the occasion, Tencent micro-letters, but less than two years to get the speed of 300 million users, becoming the most threatening competitors, which makes it difficult birth of the Sina microblogging commercial of the problem is more urgent.
Commercialization Treks
Baidu and Tencent QQ’s success, the interpretation of “as long as access to users and traffic, to worry about profit model” this classic saying China’s Internet, however, this sentence seems NA Sina Weibo, its comme
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