Analysis- The competition in the department of broadcasting video site path selection（分析-广播视频网站的竞争部门的路径选择）.docVIP

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Analysis- The competition in the department of broadcasting video site path selection（分析-广播视频网站的竞争部门的路径选择）.doc

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Analysis- The competition in the department of broadcasting video site path selection（分析-广播视频网站的竞争部门的路径选择）

Analysis: The competition in the department of broadcasting video site path selection (Research papers Download news) have content copyrights, brands and other advantages of the policy department of broadcasting video website in the video industry at a disadvantage in the race, which is worth exploring the reasons this paper, CNTV and Youku, for example, on the basis of the comparative analysis investigate the department of broadcasting video website development countermeasures. A department of broadcasting video website the basic status Department of broadcasting video website from the earliest prototype TV website .1996 December, CCTV set up a “CCTV” portal, then, Shanghai TV website, Hunan TV Golden Eagle nets has been introduced. Taken together, our department of broadcasting video website First, the number of multi-boutique small. department of broadcasting video site but did not bring the expansion of the number of simultaneously enhancing the quality, construction and operation of the site are facing a lot of confusion and problems, and second, both the television and the video portal site’s dual function. majority department of broadcasting television video sites are the official website as a derivative product, the video content is sub-channels as the site exists, three-way propagation is mainly the small number of original video. department of broadcasting video content of the site is primarily based on traditional television program-based, netizens original video content less, four by the Union alone video site direction to face different factions video sites “encirclement and suppression” alliance to become some of the television selection, CNTV that is Jina CCTV and provincial TV stations a union .2011 year, the city set up joint network television, consortium members reached 42, making the department of broadcasting video site into a new phase of strategic alliances. Two, CNTV and comparative analysis of Youku (A) data from Alexa Popular