Analysis- The concept of precision marketing and privacy（分析-精准营销和隐私的概念）.docVIP

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Analysis- The concept of precision marketing and privacy（分析-精准营销和隐私的概念）.doc

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Analysis- The concept of precision marketing and privacy（分析-精准营销和隐私的概念）

Analysis: The concept of precision marketing and privacy Precision Marketing should be divided into two kinds, one based on social attributes, one for interest-based so-called social attributes, generally is gender, age, education level, income, etc., the moment a lot of precision marketing is actually in this category. The interest-based advertising, the most typical example is the search engine keyword advertising. basically search engine does not need to know your social attributes, also can match with your point of interest in the relationship between advertising so you search for “tablet” must have an interest in it. Accuracy from the ad, the ad is not based on social attributes like it said so accurate, the truth is that social attributes and interests are not the same thing and I did not bother to even the road a weekday people walk, even if the monthly income can buy ten pairs of a certain brand of sports shoes, the brand’s advertising are of little use to me, while one needs to accumulate several months of living expenses in order to buy from one pair of students, advertising may not effect: Because this person super love sports. However, interest-based advertising is difficult, but it and the point in time there are relationships, this student had just spent several months living expenses to buy a pair, again the effect will be greatly reduced advertising. On the Internet, the precise interest-based advertising, the current Search engines can only scale operation, and not necessarily a high degree of interest in matching, so marketing industry will have eyes on the basis of social property, but requires people to contribute their own pile of attributes is not easy: it right so why should tell you this? do anything, had to think of rut, so, there have been 315 this year, CCTV criticized the scene: steal user privacy. Get user information (in most cases belong to privacy is a very technical thing, most people do not understand, but how to get the