Analysis- Social networking word of mouth theory（分析-社交网络口碑营销理论）.docVIP

Analysis: Social networking word of mouth theory Research papers Download news: there must be snow! Otherwise, it is groundless viral marketing, which is the word of mouth avalanches, based on brand heritage, a strong social creative marketing. Recently, “stay a few hands” microblogging is red, his “Kam America” #8203;#8203;in the name of many filaments review microblogging seeking child pictures, microblogging has become quite a topic of landscape. Later, he promptly called wire Xian Xia online games lt;lt; gt;gt; world of the “silk spokesperson” image, extending its micro-blog influence. Such commercial marketing, “stay a few hands” recently made a number of his addition to the micro-Bo to the “conscience votes” in the name of fans had recommended several App - was “less than a dollar a promotional fee to bring a customer “good effect, but also out of microblogging base, and happy, today the hotel cooperation, login to Treasure network across seven cities over 10,000 pieces LCD screen to the shape of microblogging shape hand-painted posters to humorous graphic form of promotion “Today Hotel Deals” and “happy net fresh version of” Both App. According to statistics, advertisements shortly after the launch, happy App Download grew 10 percent. From the “stay a few hands” abuse people microblogging cumulative effects, to its effect on the actual marketing to get the show, this process allows you to place thinking? Environment has changed Many people think: word of mouth triumph, rely on the publisher’s reputation. Actually not the case, than the “stay a few hands” fame affect many people. “Stay a few hands” marketing effect is far higher than the norm promoted, not only because of “stay a few hands” personal brand appeal, but also because every time the spread, he added enough personality, creative content marketing material if Just to celebrity to judge, according to the so-called grass-roots way to describe large spread, it would be wrong.