Analysis- The demise of pure content media content production is rising(分析-纯内容媒体内容制作的死亡正在上升).docVIP
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Analysis- The demise of pure content media content production is rising(分析-纯内容媒体内容制作的死亡正在上升)
Analysis: The demise of pure content media content production is rising
(Research papers Download News) The first is the fact that several recent cases
1,2013 years Youku Q4 or loss (non-GAAP American National Statistics achieve profitability under this far-fetched)
2, pandora advertising revenues can not cover the cost of copyright
3, netflix focus on content made after the stock turned into nearly five-fold
We saw a sad phenomenon of people here especially of video sites, music, audio content platform high UGC threshold, they are getting away from their original business model as described! All people have dreams about the contents of the platform should be the same story: “After the user has to gather traffic, advertising, members of various value-added services is realized, UGC also help me free-generated content, as long as I become the boss, everyone I come here to consume content, I turned a profit, ha ha. “
But now the “ha ha” to become “Oh,” because we found that no matter how “Advertising + membership fee” revenues are not high “content + Server” costs, he is in for a variety of earned pours The CP work, so called to subvert television video site actually is getting back to the role of television to make their own CP, just as Netflix chief content officer Ted #8226; Shaalan say it: “We want to become before Netflix on HBO, Netflix will become HBO “
Content is king thoroughly (discussing content-only video sites, music, audio, high-UGC threshold)
A fundamental theorem of the Internet is the “Internet for all things return to its most essential values”, especially in the more developed Internet social network, the more they can put aside the content channels directly to the audience, so that the value of content and channels are to return to their intrinsic value, Like electricity providers aside the next line channels directly sell things to the audience and therefore deprived of benefits under the line of the channel and let the sa
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