Analysis- The era of big data innovation network public opinion management（分析-大数据时代的创新网络舆论管理）.docVIP

Analysis: The era of big data innovation network public opinion management (To free download News) With the rapid development of mobile Internet, networking and other new technologies, humanity has entered the era of data. Storm brings big data information is profoundly changing the way we live, work and thinking of network management has also brought profound impact public opinion. First, the new era of big data network situation faced by public opinion management A large number of big data means that humans can analyze and use the data increases, the difficulty of effective management and control vast amounts of data growing network of public opinion management faces new opportunities and challenges. 1. Large data network public opinion management bring new challenges. One challenge of massive data. Difficult to control the mass of online information, a lot of relevance, incidental factors make public opinion more complex, traditional means and methods of monitoring public opinion judged to be ineffective, new techniques and methods require higher. The second is the challenge of information selective dissemination. Unlimited online data and Internet users concerned about the contradiction between the limited capacity, exacerbated by the public opinion, ‘elephant’ effect. Social media to promote openness and communication convenient information dissemination Focus, personalized communication highlights that extreme views are more likely to find ‘similar’ to support each other, strengthen amplification, increased public extreme emotions. Third challenge decentralized public discourse. The era of big data of various types of data are readily available, a growing number of institutions, individuals come through data mining and analysis of the various conclusions will spread like wildfire, the effective management of public opinion more and more difficult. 2. Large data network public opinion governance brings new opportunities. One is to expand