Analysis- The establishment of digital marketing strategy 4 key to success（分析-建立数字营销策略成功的关键）.docVIP

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Analysis- The establishment of digital marketing strategy 4 key to success（分析-建立数字营销策略成功的关键）.doc

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Analysis- The establishment of digital marketing strategy 4 key to success（分析-建立数字营销策略成功的关键）

Analysis: The establishment of digital marketing strategy 4 key to success Research papers Download information: If the soul is digital marketing “Content” and “dialogue” then to develop a successful digital marketing structure and strategies need to have what condition is it? Let us look at Minter Dial proposed four basic principles: 1, create a “meaning” and find your voice In an enlarged social media environment, brands and customers can talk directly, so you must clarify their position and what is the value, while the value of the brand must be recognized throughout the organization and in the establishment of community media editing programs, Brands also need to find a voice, develop a point of view, and are not afraid to express their views so that the brand will be better able to create a meaningful and can cause interactive content. 2, interaction from staff began In an excessive competition, limited resources, brand and customer direct contact through digital media environment, the most valuable asset is the staff. Brands in particular need to focus on the brand value of sharing and dissemination, so that employees feel that they are An integral part of the brand, and become its number one fan. 3, focusing on the “real” customers centrality Digital marketing (especially social media) resulting in a “one to one” (1-2-1) marketing, but many brands still bring attention to their own information and privileges, and thus hinder the brand’s listening and the ability to interact with customers, although many companies are already talking about how a customer-centric - the term sounds can be said that stereotype - but the challenge is how to make this intention live now the eyes of customers (and let Staff also believe it). 4, emphasizing the importance of loyalty Even if the management would appreciate word of mouth marketing is the most powerful marketing tool, they would be interested in the social media platforms to get the number of