Analysis- The price war, the bus ride how to live-（分析-价格战,乘公共汽车如何生活）.docVIP

Analysis: The price war, the bus ride how to live? Free paper Download Center News: blah bus declared that ‘a penny to take the bus’ campaign next week end, returned to 6 yuan fare. Blah bus, this once firmly occupy the Chinese bus ride business (calculated according to market coverage) first Internet start-up company, now struggling to withstand drops its faster bus drops ignited a price war. Both names are almost the ‘loser’ in the Beijing market, ‘fight.’ To snatch the total size of over one hundred billion market, ‘cake.’ In July, ‘direct bus (bus drops predecessor)’ will have opened the first two lines of the reduced fare tickets $ 1. Forefoot next to rear, blah bus fare down to the opening of the new route ‘all penny.’ Then, the bus drops also said that all users enjoy 10 times 1 cent traveling privileges. Thus subsidy war broke out, air-conditioned bus fare is lower than the buses still low. With strong capital support, the bus drops obviously make it even longer (until the end of July). After July 8 announced the completion of $ 2 billion of the world’s largest single financing non-listed companies, the valuation drops quickly after the merger to reach $ 15 billion. The bus (bus) service, one of the six ranked drops fast travel O2O business lines, are strategic-level operations. However, burned from the money, does not mean burn helpful. Blah bus trip bus committed a stupid mistake bobble passengers, the bus drops passengers complained there uncivilized driving habits of the driver (such as curse foul language, brakes) is. The quality of these services on a short board, is clearly not a ‘floor price’ can cover up. Shuttle ridesharing need repeat customers, word of mouth is definitely better than ‘cheap inferior.’ I have heard this voice: taxi platform, car platform, new formats, not just rely on burn burn out of it? Admittedly, the public travel O2O (online to offline) areas, far below the market equilibrium price of low price or z