Analysis- What determines the marketing strategy-（分析-决定营销策略）.docVIP

Analysis: What determines the marketing strategy? Free Paper Download Center News: Today’s digital advertising frenzy led many to claim that ‘dead’ or ‘should die.’ However, they will not be mistaken? By gorgeous big data temptation, the brand began to shift the focus from advertising to digital marketing, in order to avoid being labeled ‘conservative’ or even worse ‘outdated’ label. The results are often counterproductive: lack of clear brand proposition and creative execution, the latest video, social media content and applications are difficult to arouse desire to buy or brand loyalty. Indeed, the tradition has been to subvert, the digital world is only variable is not constant. CEO who seek the opportunity to redeem themselves, to indulge the commitment to new ways of being able to maximize the return on investment. Typical ‘Business Insider (Business Insider)’ Title: ‘Big data can help marketers revenue $ 200 billion.’ Buzzword everywhere: CRM (customer relationship management), Cookies, digital ecosystems, as well as experience optimization platform, etc. and so on. The advertising industry is experiencing unprecedented turmoil. Digital salvation? Digital technology offers countless ways to attract consumers. Branding can be transformed into the brand, ‘the press’, the use of social networks to consumers throughout the day to push relevant ‘news.’ Brand applications - from T, General Mills’online recipe portal, to Allergy cast, Johnson amp; Johnson’s pollen index counter-- passive acceptance of the proposition will transform into actual service. However, one thing is certain. Whether we sell Coke or a computer, a variety of digital channels, the opportunities, the association and confusion coexist. Unless marketers master the eternal principles of brand building, otherwise they will achieve nothing. In the complicated world of digital marketing article still holds the ultimate law: consistency first. If the idea behind the lack of