Analysis- What the consumer to upgrade entrepreneurial orientation prone to illusion-（分析u2014u2014消费者升级创业取向容易产生错觉）.docVIP

Analysis: What the consumer to upgrade entrepreneurial orientation prone to illusion? (Research papers Download News) When the entrepreneur in seeking entrepreneurial direction, from the market a wide variety of data reports, the total size of the market could see a certain number of easily 300 billion, trillions forecast Why headlong the field work, find accurate target user is not easy to get? Why entrepreneurs go when the financing, full of confidence, a feeling of infinite market entrepreneurial direction, but investors did respect the market capacity is too small? ...... Similar judgments about various consumer upgrade market size deviation entrepreneurial opportunities for entrepreneurial opportunities or difficult, to become entrepreneurs in the choice of the consumer to upgrade some direction often confused. We say, consumption upgrade project was an opportunity for start-up companies, a central premise of the market space is large enough. After the consumption upgrade, there is enough room for extension, it has high growth possible. Naturally, entrepreneurs looking for business opportunities in the process, may have a lot of market size of misjudgment or error to enter the market to assess the degree of difficulty. Looks great, in fact, a closer look down relatively small, or at this stage there is not much need for the consumer to upgrade or traditional brand deeply rooted in this area, not a start-up project will be the transformation of the Internet, and so on, according to incomplete classification, It looks beautiful, but there are business opportunities in the following situations illusion. 1 looks great, but finely chopped markets. For example, before Aoyama Capital explored the children’s market. Children’s market is still in the primary stage looks, growing, long user life cycle, and strong willingness to pay market. Newborns each year are constantly new, two-child policy combined with liberalization, this is a very temp