中产阶层消费者心理特点与营销观念更新（The characteristics of middle class consumer psychology and the renewal of marketing ideas）.docVIP

中产阶层消费者心理特点与营销观念更新（The characteristics of middle class consumer psychology and the renewal of marketing ideas） With the rapid development of society and economy in China, the middle class is becoming more and more important and affecting the marketing activities of all kinds of goods. We can even say that the influence of middle class consumers on marketing will be greater and greater. Understanding the psychological characteristics of middle class consumers is becoming an important aspect of marketing in the future. Foreign studies have shown that: (2006) the middle class consumers of low-priced goods and services is the trend of low consumption, high prices of goods and services to use is better consumption, for the increasingly dull, in the end to reduce the value of the commodity is shunned. This polarization of consumer characteristics has had a major impact on the marketing of developed countries. However, the research on the consumer psychology and behavior characteristics of middle class in our country is relatively small, and the consumption situation is quite different from that in other countries. This article talks about some personal opinions on the consumer psychology and behavior characteristics of this particular group, so as to attract the attention of managers. M, a famous American consumer behavior expert. R. Solomon argues (2006): many lifestyle changes today are driven by young consumers, who are constantly redefining what is hot and what is not.. Therefore, todays marketing community generally believe that: in order to go beyond the next wave, competitors must first think of consumers and their understanding of their psychological characteristics. The term consumer refers to a latent group that is driven by the desire to satisfy their needs. Consumer psychology and behavior are concerned with what consumers think, what they feel or experience, and what they do or want to do with their environment. It is precisely because each consumer in these