优秀广告作品评析（Comment on excellent advertising works）.docVIP

优秀广告作品评析（Comment on excellent advertising works） Answer: with the development of society and economy, advertising has become an indispensable part of peoples lives. With the majority of the audience and cultural level, advertising has become a comprehensive art in language, painting, literature, music, film and television in one. With the rapid development of science and technology era, advertising has become ubiquitous. How to make the advertisement more easily remembered by people, which requires the use of rhetorical devices, but also reflected Chinas use in advertising. The rapid development of economy, increasingly fierce market competition, advertising competition is self-evident, in order to talent shows itself in numerous advertisements, advertising designers often use some rhetorical devices to make advertising more vivid, enhance the effect of expression of advertising language, so as to give consumers impressed. The common rhetorical methods into 5 types: metaphor, personification, hyperbole, pun, duality, this should be a duality, with dual characters the same structure, the same form, meaning a symmetrical pair of phrases and sentences to express two relative or similar means of rhetoric. The following is the art of rhetoric in advertising language in China (a) metaphor Metaphor is the use of similar things by analogy to make something more vivid, a rhetorical approach more appealing and persuasive. This agrees with the characteristics of advertising rhetoric to convey the complete information in a very short period of time, people left a deep impression. The following example is the use of the metaphor advertising: Plus net skin cream, like mothers hand, but still gentle (plus net cream), the mothers hand to describe the skin cream, make people feel warm and warm, have very strong affinity. The phone is your highway (Baer, Baer phone call) compared to the highway, vividly illustrates Baer phone is a fast and convenient performance of modern communicati