医药营销成功的基石（The cornerstone of pharmaceutical marketing success）.docVIP

医药营销成功的基石（The cornerstone of pharmaceutical marketing success） Lin Shangwo said in the road, the real business is not to earn money, but earn people. Gave away the essence of marketing! After the Qing Dynasty merchants two times refused to cooperate, Linshangwo through good interview around into each others spiritual garden, to win the business. The classic dialogue for cooperation is as follows: I want all of your goods. What do you sell? Red ginseng. Why do you believe me so much? Because I believe in my own eyes. Engaged in pharmaceutical marketing management and marketing consulting has been more than ten years, this story gave me a very deep impression, marketing management and business to be like Lin Shangwo, with the target customers for the deep spiritual communication and highly agree with each other to obtain with comprehensive quality, customer first, after the people who agree with you, will you accept products and services. In recent years has been helping large and medium-sized pharmaceutical enterprises to do marketing counseling and counseling services, and now gradually began to transition to marketing hosting services. Northeast Pharmaceutical Marketing Project for a year and a half, Shineway Pharmaceutical Marketing Project for more than half a year, Watson biological marketing project has entered its second year. The marketing management of the project cycle is very long, but the basic counseling period in the market first and customers fought alongside. The key point of marketing project lies in the design of marketing plan, but the success or failure of the project lies in whether marketing counseling and trusteeship can make the project smooth landing, and effectively solve the marketing problem. Marketing project group as the brain and in the marketing staff, counseling and hosting stage, often not only that the right to command, carries out the marketing plan how to make the customer marketing team and customer hundred-percent, and convinced