双向对话营销时代（The era of two-way dialogue marketing）.doc

双向对话营销时代（The era of two-way dialogue marketing） The era of two-way dialogue marketing Frankly speaking, I hate email marketing. But in recent months, I found that some services not only inoffensive, and are often able to attract users quick response: waiting at the airport baggage break, I decided to use the iPhone mobile phone on the application of GateGum airport resources check near the airport which services. Who knows, I just opened this application and saw an ad that somehow played a roadblock, Because I was quickly intercepted by it: I can sign in at the time where I was at that time, and the number of people in attendance at the top of the month will win the $100 gift card from JetBlue.. Although I knew I didnt have much chance to travel that month, I had no chance of winning, but I played with interest and even ignored the rolling CNN Airport channel. If the JetBlue in intelligent mobile phone I have other applications, I believe I can love. If it wants me to choose to receive further information about its company, I am likely to agree. Recently, a friend reproduced a message, the content of a hotel in Chicago innovative marketing. The hotel, as one of the viewfinder sites of Transformers 3, made a good use of it. After the shooting of the scenic spot, the hotel held a movie themed event. In this activity, thousands of people at the meeting were like me, were invited to submit their own name card, Optimus Prime (0ptimus Prime) standing in the photo of the little brother Bumblebee around, even taste some vodka, but organizers hope we can receive relevant information on the film. Perhaps under the stimulation of alcohol, also may be infected fun activities, pictures and so on are all I did. In 2011 the Transformers 3 release, if I receive emails about the film, will not feel disgusted even though I was in the movie is not so interested, at first I didnt want to hear about it. In todays two-way dialogue marketing era, it is becoming more and more complex and m