for the modern enterprise marketing management problem analysis（现代企业营销管理问题分析）.docVIP

For the modern enterprise marketing management problem analysis Abstract: With the continuous development of market economy, the development of our business environment has undergone great changes. Companies can no longer use the traditional marketing model for production and development, only to better learn and master modern business skills and methods of marketing to be able to improve the enterprise’s core competitiveness. This paper illustrates the current modern enterprise marketing management problems, and then put forward for the corresponding countermeasures, and thus for the healthy and rapid development of enterprises laid an important foundation. Keywords: business management, marketing, research First, the current enterprise marketing management issues facing 1 marketing management philosophy behind. As the planned deep-rooted economic impact, some companies face a buyer’s market is still pursuing the traditional production concept, product concepts and marketing concepts, resulting in “difficult business” issues are becoming ever more prominent, and some companies do nothing for a buyer’s market, blindly follow the crowd to promote their products, the result is either a large backlog of inventory or accounts receivable is a sharp increase in cash-flow problem, so most companies cut or half cut into the state. (2) absence of senior marketing management. Currently, the vast majority of corporate executives are more concerned about marketing, but this “attention” has obvious limitations, uncertainty and non-procedural, not the system, not comprehensive, is not in place, resulting in senior management absence. the absence of senior management has brought a lot of damage: first, the marketing functions of other departments not shown, resulting in the marketing department alone, lack of marketing resources and marketing advantages of full use. Companies every department, every individual has their own marketing function, but in th