for the vocational colleges marketing strategy 4p strategy analysis（为高职院校营销策略4 p策略分析）.docVIP

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for the vocational colleges marketing strategy 4p strategy analysis（为高职院校营销策略4 p策略分析）.doc

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for the vocational colleges marketing strategy 4p strategy analysis（为高职院校营销策略4 p策略分析）

For the vocational colleges marketing strategy 4P strategy analysis [Abstract] papers according to the nature of the marketing activities and procedures, Qingdao Vocational and Technical College, for example, vocational colleges marketing strategies and 4P strategy was discussed. SWOT analysis of Qingdao Vocational and Technical College, on this basis on market positioning from the product, price, distribution, promotion four aspects of Qingdao Vocational and Technical College, as well as vocational colleges provide countermeasures. [Paper Keywords] vocational colleges, marketing strategy, 4P strategy, SWOT analysis Vocational education marketing concept, a market center “Social Priority” Higher Vocational Education management activities is seen as a continuous process to meet the market demand, that meet production, construction, management, service first starting line needs, by providing valuable higher technology applied expertise or service to meet the social demand occupational talents to achieve the school’s own survival and development goals, and to promote economic and social development of vocational colleges in marketing activities should first Investigation of the needs and desires of its customers. thus identifying market opportunities, and then to determine the target market and market positioning. then through some of the marketing mix, and finally to the customer’s needs and aspirations of the target can be achieved. According to the nature of marketing activities and procedures, Qingdao Vocational and Technical College, for example, the marketing strategy of vocational colleges and 4P strategy preliminary discussion. Use marketing strategic positioning direction of the development of vocational colleges and give priority to the development of professional Marketing of vocational colleges should pay attention to the demand from the job market to make strategic decisions in a careful and detailed market research, market segmen